During the wake of the COVID-19 pandemic, a small yet highly inspired, educated youth group in Delhi decided to form a non-government organisation. A trust, which would help marginal and vulnerable communities with various issues like health, hygiene, livelihood etc. 

The NGO was registered under the Trust Act in 2020 as SHUBH Trust—a Hindi word which means auspicious. The name is symbolic and intriguing especially when the entire world was going through a lot of misery— SHUBH is an untold dream of millions for a better, brighter, healthier tomorrow.  

SHUBH Trust’s goal is to work for the marginalised population both in rural and urban areas, empowering them about their rights. The organisation has adopted a multilayered, multichannel long-term approach to communicate, interact, educate and facilitate adolescents, young couples, pregnant and lactating women  with their family members about health, hygiene, and safety with the life skilling sessions for better employability and earning. 

Since its inception, the members-community level workers engaged in various projects — awareness and education programs on breastfeeding and its nutritional value, dietary diversity and healthy palate for adolescents, adults, and pregnants, lactating women. It follows a simple yet holistic approach by including all the stakeholders of the community to create a better environment and ecosystem for women, adolescents and children. 

In three years, SHUBH has widely covered Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCH+A); Vaccination, Youth Sexual and Reproductive Health and Rights (YSRHR), Gender-based Violence (GBV), minor or child marriage issues along with various vocational and livelihood program. Their rigorous hard work impacted positively on the lives of Delhi slum dwellers. 

The group believes and adheres to a strict policy on transparency, accountability, equality and child and women safety. SHUBH's ambition is to expand and work all over India. They have aggressively started chasing that goal by setting up small prospective teams or volunteers in Assam, Odisha, Jharkhand, Bihar, Uttar Pradesh, Rajasthan, Haryana, Uttarakhand, Himachal Pradesh and other states across India.